The Valuable 500

The Valuable 500 is a global collective of businesses working together to put disability inclusion on the agenda. 

A B2B social enterprise, they were looking to drive engagement on Instagram and position themselves as the authority on disability inclusion. I'm autistic myself, so welcomed the challenge.

I worked with them to generate a suite of topical and evergreen content to use throughout the year. This took the form of informative carousels similar to those often created by disability activists and advocates. We saw a huge increase in engagement, with followers commenting to respond and share their own experiences. Much of this content was then repurposed for LinkedIn.