/r/Klarna
Klarna tasked us with a new challenge: advertising on Reddit, a famously advertiser-unfriendly platform. I pitched messaging that played on the natural language of Reddit posts in communities such as r/Relationships and r/TodayILearned.
We tested these against more generic messaging and the Reddit-tailored copy came out on top, bringing in the majority of impressions for the campaign with higher clickthrough rates and lower costs than other creatives tested.
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