Clothes Love All

"A celebration of the unmitigated joy and inclusivity clothes have the power to bring, Klarna – along with stylist and inclusivity ambassador Tan France – is encouraging consumers to rethink the rules of fashion." – GQ Magazine

A pair of shoes will never judge you. A coat loves the way you wear it. 

Clothes Love All imagines a world where clothes can show their wearers how much they love them back. To go alongside a juicy hero video developed by Motel, I penned a philosophy endorsed by Queer Eye's Tan France, encouraging shoppers to love their clothes – and themselves – the way they deserve.